Friday, July 16, 2010

3025 Want want! Gimme!

Friday, July 16, 2010

Holding resentment is like drinking poison and
expecting the other person to die. It doesn't work.


Actor Isaiah Mustafa (pant, pant), of the Old Spice commercials, and a team of "creatives, tech geeks, marketers and writers" made over 150 short videos (pant pant, yummy!) over Tuesday and Wednesday of this past week, spending no more than an average of 7 minutes per video, including script. They immediately posted them on YouTube.

The group seeded various social networks with an invitation to ask questions of Mustafa's character, a dashing shirtless man [I want! - Silk] with over-the-top humor and bravado [yummy! - Silk]. Then all the responses were tracked and users who contributed interesting questions and/or were high-profile people on social networks are being responded to directly and by name in short [under a minute, which goes much too quickly - Silk], funny YouTube videos.
The first video I saw was this one: Unfortunately, this particular one doesn't have an imbed button. I don't know why not - it's a regular Old Spice commercial, not one they made in that marathon session - but do go watch it. It's the best of all and introduces the character.

Here's a selection from the "answers" shorts:

The worst thing about these clips is that you can look but not touch, and oh do I want to touch!

1 comment:

Becs said...

I think you want him without his pants...