Thursday, October 4, 2007
If there's a problem that we're aware of, and we know what we should do, but it seems like whatever we do won't be enough to make any real difference, instead of doing the right thing anyway, or doing nothing, the human tendency is to do exactly the opposite of what we know we should do.
Like if we know we're overweight, and our attempts to lose weight don't seem very effective, we give up and eat MORE than we know we should.
Or if someone tells us our SUV wastes gas and contributes to global warming, we're likely to buy a Hummer.
Or if someone is riding us at work, we'll leave early.
I wonder why.
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