2651 Numb

Thursday, November 6, 2009

You can chill with the owls at night,
or you can fly with the eagles in the morning,
but likely not both.

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I was driving to a dinner in Southern Columbia County this evening, and changed the radio station, right into the middle of what appeared to be an interview. A guy was saying he had reached into the refrigerator for a beer, and he couldn't tell if the beer was cold or warm. Then he said he was worried and didn't know what to do because he didn't have insurance.

I got all upset for him. If your hands have gone so numb that you can't tell if a can is cold or warm, that's serious! He should see a doctor or go to the hospital immediately, insurance or not.

Then the story continued. It turned out to be insurance against warm beer he was talking about (?!), and it was a Coors commercial. The mountains on Coors cans turn blue when the beer is cold.

Cute. But does anyone really think that's a selling point? Is anyone going to switch beers for that? Yeah, maybe a single can, just to see it change. But if people switch to Coors because they can tell it's cold by the blue mountains, it's not their hands that are numb, it's their HEADS!
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